DCU Business School with the DCU LINK Research Centre’s Techspectations Initiative is holding a free mini-conference and workshop on 22 October 2010 at DCU Business School. Get Digital! is supported by North Dublin Chamber of Commerce.
We believe small business is big business. The Get Digital programme is designed to introduce Irish business people and small to medium sized enterprises to digital marketing and e-commerce. Registration for the conference should be done through the online registration system.
While most Techspectations events are free, spaces are limited.
Get Digital! Programme
The programme and room allocation may be subject to minor changes. Speaker profiles are available by clicking on Speaker names or accessing the Speaker Profile page.
Pre-conference Seminar (DCU Business School)
1130: MSN, Windows Live Wave 4 and Bing: Digital Advertising with Microsoft – Paul Dalton and Aaron McGrath (Microsoft)
1245: Registration
Plenary Session (QG13, DCU Business School)
1300: Introduction – Dr. Theo Lynn (Director, DCU LINK Research Centre) and Mark Kellett (CEO, Magnet Networks & Vice President, North Dublin Chamber of Commerce)
1310: Opening Remarks – Prof. Ferdinand von Prondzynski (Robert Gordon University, Aberdeen)
1330: “You, me and .ie – Using TGI Data for Media Planning” – Eimear Faughnan (Kantar Media)
1355: “Branding and New Media” – Piaras Kelly (Edelman)
1420: “Silence in the Shallows – Understanding the Changing Definition of Adverting Campaigns” – Eamon Clerkin (Ti Chiara Consulting)
1445: “Future of Enterprise Cloud Applications” - Chris Ciauri (Salesforce.com)
Close of Plenary – Dr. Theo Lynn (DCU Business School)
Coffee Break
Getting Started with Digital Advertising
1545: Introduction to Google Adwords, Analytics and Insights for Search – James Collins and Sara Fogarty (Google)
1630: Introduction to Facebook Ads and Facebook Places – Ciaran Quilty (Facebook)
1715: “Gaining Insights from Social Media Data with Text Analytics (LORG technology)” – Jennifer Foster and Deirdre Hogan (National Centre for Language Technology, DCU)
1735: “Location Based Advertising: Some Reflections” – Polle Van Elsacker (Tailwave)
Selling on the Internet
1545: Introduction to Paypal – Darren Glynn (Paypal)
1630: Myhome.ie - John Granville (MyHome.ie)
1650: Mick’s Garage: My Story – Ciaran Crean (Mick’s Garage)
1715: “Lessons Learned: From Single Person to Big Brand E-commerce” – Barry Sweeney (Elvery Sports)
The Future as a Cloud
1545: Cloud Computing and Azure – Cormac Keogh (Microsoft)
1610: Grappling with the Cloud – HR Locker: A Case Study – John Dennehy (Managing Director,HR Locker)
1635: Getting the right balance – StaffBalance: A Case Study – Ciaran McGowan (Staff Balance)
1700: “Growing a Business with Enterprise Cloud Applications” – Fiachra O’Corey (Salesforce.com)
